AFAQ proposes AFAQ Reliable Service WEBCERT®, a third-party certification intended for companies which have developed an E-commerce site on the Internet and which want to improve the image of their services.

Proposals of goods or services on the Internet are increasing rapidly. However, electronic transactions are hindered by the lack of information or by the insecurity of on-line payments. The AFAQ Reliable Service WEBCERT® reference standard includes the service commitments and the organizational requirements which must be complied with by future certified sites in order to provide their customers with complete satisfaction.

This reference standard applies to commercial Web sites which allow on-line purchase and payment acts for goods or services.

Certification mainly involves:

• commercial Web site identification
• transaction honesty,
• customer information and protection,
• transaction security,
• the quality of the service proposed.

With AFAQ Reliable Service WEBCERT®, AFAQ adapts its products to the development of new information and communication techniques. This corresponds not only to a demand for commercial Web sites, which will be recognized in the market through their commitment to quality, but also to the demand of Cybernaut customers who want to make purchases on the Web in complete security.